Lori S. Alcalá

B2B Saas Thought Leadership Writer

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The Culture of Content

August 15, 2017 By Lori Alcala

Client: Adobe / Right On Network

Download the paper

Filed Under: Marketing, Technology, White Papers Tagged With: adobe, content, content marketing, digital marketing, white paper

AWS Case Study – SER San Antonio (Spanish)

January 31, 2017 By Lori Alcala

SER San Antonio case study

Client: Amazon Web Services (AWS)

Read online (in Spanish)

Download the case study (in Spanish)

Filed Under: Case Studies, Technology Tagged With: Amazon Web Services, AWS, case study, cloud services, database storage, IT, spanish

Digital Customer Experience Survey 2016

November 15, 2016 By Lori Alcala

CMSWire DX Survey 2016

Client: CMSWire / Jahia

Read online

Download the paper

Download webinar slides

Filed Under: Marketing, Research Reports, Technology Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, jahia, survey report

State of Digital Customer Experience Webinar

September 27, 2016 By Lori Alcala

webinar state of digital customer experience

Client: CMSWire / Jahia

I collaborated with Jahia to develop a presentation and co-host a webinar presenting survey findings for a digital experience survey. I also co-developed the survey, analyzed results and wrote an accompanying white paper.

Download webinar slides

Download the paper

Filed Under: Marketing, Technology, Webinars Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, jahia, webinar

Digital Experience Adoption Webinar

May 27, 2016 By Lori Alcala

webinar-best-practices-digital-adoption-oracle

Client: CMSWire / Oracle

I collaborated with Oracle to develop a presentation and co-host a webinar presenting survey findings for a digital experience adoption survey. I also co-developed the survey, analyzed results and wrote an accompanying white paper.

Download webinar slides

Download the paper

Filed Under: Marketing, Technology, Webinars Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, oracle, survey report, webinar

Digital Experience Survey Report

May 15, 2016 By Lori Alcala

Client: CMSWire / Oracle

Read online

Download the paper

Download webinar slides

Filed Under: Marketing, Research Reports, Technology Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, oracle, survey report

Help Center Search Implementation Checklist

March 25, 2016 By Lori Alcala

Help Center search

Client: Swiftype

Read online

Download the eBook

Filed Under: eBooks, Technology Tagged With: eBook, ecm, enterprise content management, help center, implementation, IT, knowledgebase, online search, search, swiftype

Implementing Search for Your Knowledge Base

March 21, 2016 By Lori Alcala

Knowledge base search

Client: Swiftype

Read online

Download the eBook

Filed Under: eBooks, Technology Tagged With: customer support, IT, knowledgebase, search, self-service, swiftype, web development

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