Lori S. Alcalá

B2B Tech Positioning, Messaging and Sales Enablement

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Enterprise IAM Automation Guide

September 1, 2025 By Lori Alcala

IAM Automation image

Client: Tines

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Filed Under: Home, IT, Technology, White Papers Tagged With: automation, cybersecurity, IAM, identity access management, security

Choosing the Right AI PC

October 6, 2024 By Lori Alcala

Choosing the Right AI PC

Client: Intel / Foundry

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Filed Under: Home, IT, Technology, White Papers Tagged With: AI, IT, PC

Brand Authenticity Research Report

June 22, 2024 By Lori Alcala

brand authenticity white paper

Client: Escalent

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Filed Under: Marketing, Research Reports, Retail, White Papers Tagged With: branding, marketing, retail, shopping

Advertising and Financial Services

June 21, 2024 By Lori Alcala

Advertising Financial Services white paper

Client: Adobe / Right On Network

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Filed Under: Finance, Marketing, Technology, White Papers Tagged With: adobe, advertising, content, content marketing, digital advertising, digital marketing, financial services, programmatic advertising, white paper

IT Expert’s Guide to AI and Content

June 20, 2024 By Lori Alcala

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, content, content marketing, digital marketing, IT, marketing, white paper

Mergers and Acquisitions Research Report

June 19, 2024 By Lori Alcala

Client: Escalent

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Filed Under: Marketing, Research Reports, Technology, Telecommunications, White Papers Tagged With: acquisition, merger, technology, telecommunications, white paper

Digital Experiences in Luxury Retail

June 17, 2024 By Lori Alcala

Luxury digital experiences white paper

Client: CoreMedia

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Filed Under: IT, Marketing, Retail, Technology, White Papers Tagged With: CMS, content management system, content marketing, CoreMedia, customer experience, digital experience, digital marketing, retail

Essential Goods Retail Report

June 12, 2024 By Lori Alcala

Retail world report

Client: Adobe / Right On Media

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Filed Under: Marketing, Research Reports, Retail, Technology, White Papers Tagged With: adobe, consumer behavior, customer experience, digital experience, digital marketing, personalization, retail, shopping, survey

The Domino Effect in Financial Services

June 5, 2024 By Lori Alcala

Domino Effect in Financial Services

Client: Adobe / Right On Network

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Filed Under: Finance, Marketing, White Papers Tagged With: adobe, customer experience, employee experience, financial services, white paper

AI and Advertising

June 3, 2024 By Lori Alcala

An advertiser's guide to higher return on ad spend

Client: Adobe / Right On Network

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Filed Under: Home, Marketing, Retail, Technology, White Papers Tagged With: adobe, advertising, AI, content, content marketing, digital advertising, digital marketing, email, financial services, programmatic advertising, white paper

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lori@lorialcala.com
415.710.9425
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