My Work

B2B Positioning, Messaging, and Sales Enablement

HPE: Led development of a sales playbook for virtual product development, aligning messaging across HPC and VDI solutions to support GTM strategy and accelerate adoption
HPE + AWS: Defined messaging strategy and created enablement tools—including sales playbook, pitch deck, and collateral—to position joint solutions in AI/ML, data protection, app modernization, and cloud-first networking
HPE + Microsoft: Shaped go-to-market messaging for joint offerings across cloud, edge, data, and security; equipped sales with aligned narratives and value props
Adobe + Microsoft: Developed integrated partner messaging and executive-facing narrative to drive alignment across commerce, marketing automation, collaboration, and customer experience initiatives
RealPage: Led positioning and messaging for multiple proptech solutions and portfolios, clarifying value and differentiation across sales, product, and marketing
Leading EdTech Provider: Defined positioning and messaging strategy for newly integrated curriculum portfolio; crafted sales narratives to support launch and align internal stakeholders

Go-to-Market Content and Messaging