My Work
B2B Positioning, Messaging, and Sales Enablement
- HPE: Led development of a sales playbook for virtual product development, aligning messaging across HPC and VDI solutions to support GTM strategy and accelerate adoption
- HPE + AWS: Defined messaging strategy and created enablement tools—including sales playbook, pitch deck, and collateral—to position joint solutions in AI/ML, data protection, app modernization, and cloud-first networking
- HPE + Microsoft: Shaped go-to-market messaging for joint offerings across cloud, edge, data, and security; equipped sales with aligned narratives and value props
- Adobe + Microsoft: Developed integrated partner messaging and executive-facing narrative to drive alignment across commerce, marketing automation, collaboration, and customer experience initiatives
- RealPage: Led positioning and messaging for multiple proptech solutions and portfolios, clarifying value and differentiation across sales, product, and marketing
- Leading EdTech Provider: Defined positioning and messaging strategy for newly integrated curriculum portfolio; crafted sales narratives to support launch and align internal stakeholders
Go-to-Market Content and Messaging
- Choosing the Right AI PC
Client: Foundry / Intel - Brand Authenticity Research Report
Client: Escalent - Advertising and Financial Services
Client: Adobe / Right On Network - IT Expert’s Guide to AI and Content
Client: Adobe / Write On Network - Mergers and Acquisitions Research Report
Client: Escalent - Digital Experiences in Luxury Retail
Client: CoreMedia - Essential Goods Retail Report
Client: Adobe / Right On Network - AI and Advertising
Client: Adobe / Right On Network - Holiday Shopping & Travel Report
Client: Escalent - Digital Resources and Core Curriculum
Client: McGraw Hill / Achieve3000 - CMS Security
Client: Adobe / Write On Network - CMS in the Cloud
Client: Adobe / Write On Network