Meet Lori

Sales narrative and positioning for complex B2B tech

I’m a former product marketer and salesperson who helps enterprise cloud, data, and AI platform teams turn complex offerings into clear sales narratives, especially when they’re repositioning, launching, or when deals stall.

As an in-house product marketer early in my career, I learned the importance of defining your unique story and giving teams the tools to tell it. When I became I sales rep, I could see that connection even more clearly, especially when I had to explain technical solutions to my customers.

A strategist and a doer

Telling the right story has always been a central part of my work. I’m a trained journalist and content strategist, so interacting with subject matter experts and getting to the heart of the story is what I do, whether I’m talking to executives, interviewing customers, conducting positioning workshops, or developing sales tools.

That’s why some of the biggest names in tech trust me to create and tell their product stories.

Need help giving your sales team a clear product narrative? Connect with me at lori@lorialcala.com or 415.710.9425.