B2B Content Writing
B2B marketers have used content marketing to achieve goals across the funnel — from increasing brand awareness to generating revenue. According to the Content Marketing Institute (CMI), authoritative content has helped B2B companies:
- Create brand awareness (86%)
- Educate audiences (79%)
- Build credibility and trust (75%)
- Generate demand and leads (70%)
Marketers with successful content marketing initiatives have also built loyalty with existing customers, generated sales and revenue, and built a subscribed audience.
If you need help reaching these same goals, contact me to discuss your content needs.
With 20+ years of experience in writing and marketing, I have a deep understanding of how to connect with audiences in a variety of industries through:
- Feature articles (including ghostwriting)
- Blog posts (long- and short-form)
- Web content
- Web landing pages
- Case studies
- White papers
- Survey development, analysis and reports
- Corporate sustainability reports
- Interactive quizzes
- Email nurturing campaigns
- Press releases
- Sales enablement tools
Having held positions in marketing communications, online community management, product management, product marketing, channel marketing and sales, I am an expert in breaking down complex, technical concepts into language easily understood by even the most non-technical readers.
With a strong focus on research, idea generation, writing for buyer personas, SEO, and a stickler for grammar and clean copy, I create strong content that positions businesses as trusted authorities in their industry and keeps clients coming back for more.
For samples of my work, visit my Portfolio page.
If you’re ready to talk about your needs for feature articles, case studies, blogs, white papers and other engaging content, e-mail me at firstname.lastname@example.org to schedule a free consultation.