Lori S. Alcalá

B2B Saas Thought Leadership Writer

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Freelance B2B Thought Leadership Writer and Content Strategist

In the B2B world, it’s hard to find a writer who can translate technical talk into compelling thought leadership content. And with customers taking control of the buying process, keeping up with the growing demand for relevant, valuable content can seem like a losing battle. If you need captivating thought leadership content, or want to talk content strategy, you’ve come to the right place. Why hire me?

Latest Work

CMS security

CMS Security

Filed Under: IT, Marketing, Technology, White Papers

Client: Adobe / Write On Network

Adobe CMS cloud

CMS in the Cloud

Filed Under: IT, Marketing, Technology, White Papers

Client: Adobe / Write On Network

IT Expert’s Guide to AI and Content

Filed Under: IT, Marketing, Technology, White Papers

Client: Adobe / Write On Network

IT best practices in content management

Best Practices in Content Management: IT Edition

Filed Under: IT, Marketing, Technology, White Papers

Client: Adobe / Write On Network

CMS headless hybrid

CMS: Headless vs. Hybrid

Filed Under: IT, Marketing, Technology, White Papers

Client: Adobe / Write On Network

What Customers Expect from a Merger or Acquisition

Filed Under: Marketing, Technology, Telecommunications, White Papers

Client: Escalent

Success with 5G

Filed Under: Marketing, Technology, Telecommunications, White Papers

Client: Escalent

Building a Better Onboarding Experience

Filed Under: Audio Stories, IT, Marketing, Technology

Client: Adobe / Write On Network

Adobe Content Management Report

Filed Under: Audio Stories, IT, Marketing, Technology

Client: Adobe / Write On Network

Advertising and finance paper

Advertising and Financial Services

Filed Under: Finance, Marketing, Technology, White Papers

Client: Adobe / Write On Network

Advanced TV Goes Prime Time

Filed Under: Marketing, White Papers

Client: Adobe / Write On Network

Six Brands Set Their Content Free

Filed Under: Marketing, Retail, Technology, Telecommunications, White Papers

Client: Adobe / Write On Network

Seeing Content from both sides - Adobe

Seeing Content from Both Sides

Filed Under: IT, Marketing, Technology, White Papers

Client: Adobe / Write On Network

Adobe DMP email

Tech Emails – DMP

Filed Under: Marketing, Technology, Web/Email

Client: Adobe / Write On Network

Tech Landing Page – DMP

Filed Under: Marketing, Technology, Web/Email

Client: Adobe / Write On Network

Adobe landing page

Tech Landing Page – Advertising

Filed Under: Marketing, Technology, Web/Email

Client: Adobe / Write on Network

Streamline Logistics

3 Ways to Streamline Logistics

Filed Under: Manufacturing, Procurement, White Papers

Client: Jaggaer

CMSWire-DX-Survey-2017

Digital Customer Experience Survey

Filed Under: Marketing, Survey Reports, Technology

Client: CMSWire

Speeding Up Fulfillment

Speeding Up Fulfillment

Filed Under: Procurement, Retail, White Papers

Client: Jaggaer

Digital Customer Experience Investment Survey

Digital Customer Experience Investment

Filed Under: Marketing, Technology, White Papers

Client: CMSWire / Phase2

Accelerating-Digital-Experiences

Accelerating Digital Experiences

Filed Under: Marketing, Technology, White Papers

Client: CMSWire / Perfect Sense

I’ve worked with brands like Adobe, IBM, Oracle, Jahia and Amazon Web Services, and my work has been seen on:

Copyright © 2023 Lori S. Alcalá · [email protected] · 415.710.9425 · Log in