Lori S. Alcalá

B2B Tech Positioning, Messaging and Sales Enablement

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B2B Positioning, Messaging, and Sales Enablement Strategist

I help enterprise marketing leaders turn strong positioning into clear stories and sales tools that make it easier to align teams, move faster, and close more deals.

See my work

Latest Go-to-Market Content and Messaging Work

HPE AWS Hybrid Cloud eBook thumbnail

Consistency Across Hybrid Cloud

Filed Under: eBooks, Home, IT, Technology

Client: HPE + AWS / Pearson & Co.

TikTok Automotive Research Report thumbnail

TikTok and Modern Vehicle Buying

Filed Under: Home, Marketing, Research Reports

Client: TikTok / Escalent

IAM Automation thumbnail

Enterprise IAM Automation Guide

Filed Under: Home, IT, Technology, White Papers

Client: Tines

Choosing the Right AI PC - thumbnail

Choosing the Right AI PC

Filed Under: Home, IT, Technology, White Papers

Client: Intel / Foundry

CoreMedia MTV case study

Cloud-Based Content Management

Filed Under: Case Studies, Home, IT, Marketing, Media & Entertainment, Technology

Client: MTV / CoreMedia

Advertiser's guide to higher return on ad spend

AI and Advertising

Filed Under: Home, Marketing, Retail, Technology, White Papers

Client: Adobe / Right On Network

Trusted by Fortune 500 and other prominent brands like:

  • HPE
  • Amazon Web Services
  • Microsoft
  • Salesforce
  • Adobe
  • ServiceNow
  • Neiman Marcus Group
  • Del Monte Foods
  • Keurig Dr Pepper
  • Tillamook Country Creamery Association
  • Farmer Brothers
  • Escalent

Copyright © 2026 Lori S. Alcalá · lori@lorialcala.com · 415.710.9425 · Log in