Lori S. Alcalá

B2B Tech Positioning, Messaging and Sales Enablement

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B2B Positioning, Messaging, and Sales Enablement Strategist

I help enterprise marketing leaders turn strong positioning into clear stories and sales tools that make it easier to align teams, move faster, and close more deals.

Why hire me?

Latest Go-to-Market Content and Messaging Work

Art of Healing

The Art of Healing Through Creative Expression

Filed Under: B2B Articles, Education

Client: The Community Solution Education System / Saybrook University

Frontier of Pediatric Care

University of Utah Department of Pediatrics Commemorative Book

Filed Under: Annual Reports, Education

Client: University of Utah Health / Right On Network

Whisper Networks thumbnail

How Counselors Take Care of Their Mental Health

Filed Under: B2B Articles, Education

Client: The Community Solution Education System / Saybrook University

Winston Salem case study

Winston-Salem State University: On-campus readiness with strategy and AI

Filed Under: Case Studies, Education

Client: Mainstay

Choosing the Right AI PC - thumbnail

Choosing the Right AI PC

Filed Under: IT, Technology, White Papers

Client: Foundry / Intel

brand authenticity research paper title

Brand Authenticity Research Report

Filed Under: Marketing, Research Reports, Retail, White Papers

Client: Escalent

Trusted by Fortune 500 and other prominent brands like:

  • HPE
  • Amazon Web Services
  • Microsoft
  • Salesforce
  • Adobe
  • ServiceNow
  • Neiman Marcus Group
  • Del Monte Foods
  • Keurig Dr Pepper
  • Tillamook Country Creamery Association
  • Farmer Brothers
  • Escalent

Copyright © 2026 Lori S. Alcalá · lori@lorialcala.com · 415.710.9425 · Log in