Lori S. Alcalá

B2B Tech Positioning, Messaging and Sales Enablement

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B2B Positioning, Messaging, and Sales Enablement Strategist

I help enterprise marketing leaders turn strong positioning into clear stories and sales tools that make it easier to align teams, move faster, and close more deals.

Why hire me?

Latest Go-to-Market Content and Messaging Work

Choosing the Right AI PC - thumbnail

Choosing the Right AI PC

Filed Under: IT, Technology, White Papers

Client: Foundry / Intel

brand authenticity research paper title

Brand Authenticity Research Report

Filed Under: Marketing, Research Reports, Retail, White Papers

Client: Escalent

Advertising and finance paper

Advertising and Financial Services

Filed Under: Finance, Marketing, Technology, White Papers

Client: Adobe / Right On Network

IT Expert’s Guide to AI and Content

Filed Under: IT, Marketing, Technology, White Papers

Client: Adobe / Write On Network

Mergers and Acquisitions Research Report

Filed Under: Marketing, Research Reports, Technology, Telecommunications, White Papers

Client: Escalent

CMO’s Guide to Next-Gen Brand Building

Filed Under: eBooks, Marketing

Client: Influitive

Trusted by Fortune 500 and other prominent brands like:

  • HPE
  • Amazon Web Services
  • Microsoft
  • Salesforce
  • Adobe
  • ServiceNow
  • Neiman Marcus Group
  • Del Monte Foods
  • Keurig Dr Pepper
  • Tillamook Country Creamery Association
  • Farmer Brothers
  • Escalent

Copyright © 2025 Lori S. Alcalá · lori@lorialcala.com · 415.710.9425 · Log in