Lori S. Alcalá

B2B Saas Thought Leadership Writer

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Account-Based Marketing and Advocacy

June 21, 2016 By Lori Alcala

ABM and Advocacy

Client: Influitive

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Filed Under: eBooks, Marketing Tagged With: ABM, account-based marketing, advocacy, advocate marketing, digital marketing, eBook, influitive, sales

Digital Experience Adoption Webinar

May 27, 2016 By Lori Alcala

webinar-best-practices-digital-adoption-oracle

Client: CMSWire / Oracle

I collaborated with Oracle to develop a presentation and co-host a webinar presenting survey findings for a digital experience adoption survey. I also co-developed the survey, analyzed results and wrote an accompanying white paper.

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Filed Under: Marketing, Technology, Webinars Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, oracle, survey report, webinar

Digital Experience Survey Report

May 15, 2016 By Lori Alcala

Client: CMSWire / Oracle

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Filed Under: Marketing, Research Reports, Technology Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, oracle, survey report

The Dirty Dozen K-12 Challenges

April 25, 2016 By Lori Alcala

dirty dozen itslearning

Client: itslearning

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Filed Under: eBooks, Education Tagged With: data analysis, education, itslearning, k-12, learning management system, lms, school, school district, standards mastery, student assessment

Professional Development Case Study

April 20, 2016 By Lori Alcala

Sylvania case study

Client: Achieve3000

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Filed Under: Case Studies, Education Tagged With: Achieve3000, case study, differentiated instruction, education, online learning, professional development, reading instruction

The Rise of the Customer Marketer

March 30, 2016 By Lori Alcala

Rise of the Customer Marketer

Client: Influitive

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Filed Under: eBooks, Marketing Tagged With: advocacy, advocate marketing, customer marketer, customer marketing, eBook, influitive

Help Center Search Implementation Checklist

March 25, 2016 By Lori Alcala

Help Center search

Client: Swiftype

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Filed Under: eBooks, Technology Tagged With: eBook, ecm, enterprise content management, help center, implementation, IT, knowledgebase, online search, search, swiftype

Implementing Search for Your Knowledge Base

March 21, 2016 By Lori Alcala

Knowledge base search

Client: Swiftype

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Filed Under: eBooks, Technology Tagged With: customer support, IT, knowledgebase, search, self-service, swiftype, web development

Level Up Your Advocate Marketing Game

February 28, 2016 By Lori Alcala

Level Up Your Advocate Marketing

Client: Influitive

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Filed Under: eBooks, Marketing Tagged With: advocacy, advocate marketing, eBook, influitive, marketing

Analytics and Literacy Case Study

February 25, 2016 By Lori Alcala

Client: Achieve3000

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Filed Under: Case Studies, Education Tagged With: Achieve3000, analytics, case study, data, differentiated instruction, education, literacy, online learning, reading instruction, student assessment

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