VP Marketing (Marketing Consultant), How to SaaS

“Lori has been freelance writing for me since May 2014 and continues to be one of my go-to writers for Influitive’s content marketing. She has done the heavy lifting on some of our most impactful pieces, helping us establish the new category of advocate marketing, build our brand, and generate high-quality leads.

My favorite thing about Lori is that she has years of in-house B2B marketing and sales experience herself, so she understands our audience deeply and can write effectively for them without many edits. She also teaches me something new every time we work together through her insights and suggestions.

Finally, Lori is always willing to jump on last-minute calls with me so I can brief her in on a project with a crazy deadline — and she always hits her deadline. I often recommend Lori to my fellow content marketers who need another writer on their roster. Trust me: it doesn’t get any better than Lori!”