Lori S. Alcalá

B2B Saas Thought Leadership Writer

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3 Ways to Streamline Logistics

March 15, 2018 By Lori Alcala

Streamline Logistics

Client: Jaggaer

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Download the white paper

Filed Under: Manufacturing, Procurement, White Papers Tagged With: delivery, distribution, jaggaer, logistics, shipping, sourcing, strategic sourcing, supply chain management, transportation, white paper

Digital Customer Experience Survey

February 15, 2018 By Lori Alcala

CMSWire DX Survey 2017

Client: CMSWire / Jahia / IBM

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Download the paper (developed with Jahia)

Download webinar slides (developed and co-hosted with IBM)

Filed Under: Marketing, Research Reports, Technology Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, marketing, survey report

Speeding Up Fulfillment

January 24, 2018 By Lori Alcala

Speeding Up Fulfillment

Client: Jaggaer

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Download the white paper

Filed Under: Procurement, Retail, White Papers Tagged With: delivery, ecommerce, eprocurement, jaggaer, procurement, retail, shipping, sourcing, supply chain management, white paper

Digital Customer Experience Investment

January 20, 2018 By Lori Alcala

DX Investment

Client: CMSWire / Phase2

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Filed Under: Marketing, Technology, White Papers Tagged With: cmswire, customer experience, digital customer experience, digital customer experience platform, digital experience, digital marketing, investment, IT, Phase2, ROI, white paper

Accelerating Digital Experiences

January 15, 2018 By Lori Alcala

Accelerating the Delivery of Digital Experiences

Client: CMSWire / Perfect Sense

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Filed Under: Marketing, Technology, White Papers Tagged With: cmswire, customer journey, digital customer experience, digital customer experience platform, digital experience, digital marketing, IT, marketing, perfect sense, white paper

Marketing Leadership Survey 2017

November 15, 2017 By Lori Alcala

Trackmaven Leadership Survey 2017

Client: TrackMaven

Download the paper

Filed Under: Marketing, Research Reports Tagged With: analytics, CMO, data, leadership, management, marketing, strategy, survey report, TrackMaven

Behind Every Great Ad

November 15, 2017 By Lori Alcala

Client: Adobe / Right On Network

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Filed Under: Marketing, Technology, White Papers Tagged With: adobe, advertising, digital advertising, digital marketing, programmatic advertising, white paper

Finding Your North Star

November 2, 2017 By Lori Alcala

Finding your north star - Adobe

Client: Adobe / Right On Network

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Filed Under: Marketing, Technology, White Papers Tagged With: ABM, account-based marketing, adobe, digital marketing, marketing, white paper

Let ABM Be Your Guide

November 1, 2017 By Lori Alcala

Let ABM be your guide - Adobe

Client: Adobe / Right On Network

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Filed Under: Marketing, Technology, White Papers Tagged With: ABM, account-based marketing, adobe, digital marketing, marketing, sales, white paper

The Culture of Content

August 15, 2017 By Lori Alcala

Client: Adobe / Right On Network

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Filed Under: Marketing, Technology, White Papers Tagged With: adobe, content, content marketing, digital marketing, white paper

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