Lori S. Alcalá

B2B Tech Positioning, Messaging and Sales Enablement

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  • Testimonials

The Domino Effect in Financial Services

June 5, 2024 By Lori Alcala

Domino Effect in Financial Services

Client: Adobe / Right On Network

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Filed Under: Finance, Marketing, White Papers Tagged With: adobe, customer experience, employee experience, financial services, white paper

Stéphanie Salvadero

June 3, 2024 By Lori Alcala

Marketing Director, Escalent


Stephanie Salvadero

“Lori is my go-to freelance B2B content strategist and writer. Whether for a blog or a white paper, and no matter which industry group (automotive, consumer goods and retail, tech, or energy) I’m working with, I can count on Lori to work seamlessly with our experts on building a strong story, tailoring it to our target audience(s), highlighting our main messages, and delivering a well-written, insightful piece of B2B thought leadership.

Bringing a thoughtful, strategic approach to every project, she asks the right questions, pulls out impactful details, examples, stories, and recommendations from our SMEs, and weaves it all together into actionable content that hits the mark with our clients and prospects.

A consummate professional, she integrates seamlessly into every project no matter where it is in the process or how many people are involved. There is no subject or task she hasn’t knocked out of the park and she always meets or exceeds due dates.”

Multiple of us on my Marketing team continue to work with her when we need help developing B2B thought leadership content. You won’t be disappointed working with Lori!”

Filed Under: Testimonials

AI and Advertising

June 3, 2024 By Lori Alcala

An advertiser's guide to higher return on ad spend

Client: Adobe / Right On Network

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Filed Under: Home, Marketing, Retail, Technology, White Papers Tagged With: adobe, advertising, AI, content, content marketing, digital advertising, digital marketing, email, financial services, programmatic advertising, white paper

Holiday Shopping & Travel Report

May 16, 2024 By Lori Alcala

holiday shopping and travel report

Client: Escalent

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Filed Under: Marketing, Research Reports, Retail, White Papers Tagged With: holidays, shopping, travel

Foundational Literacy for Middle and High School Students

January 10, 2023 By Lori Alcala

Foundational Literacy

Client: McGraw Hill 

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Filed Under: Education, White Papers Tagged With: k-12, literacy, white paper

Digital Resources and Core Curriculum

January 5, 2022 By Lori Alcala

Digital Resources McGraw Hill

Client: McGraw Hill / Achieve3000

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Created content strategy brief and developed white paper on proven strategies for supplemental instruction.

Filed Under: Education, White Papers Tagged With: digital resources, literacy, supplemental instruction

Design Maturity: How FinServs Stack Up

June 1, 2021 By Lori Alcala

FinServ Design Maturity Analysis

Client: InVision

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Filed Under: Finance, White Papers Tagged With: design, financial services, guide, InVision

CMS Security

July 7, 2020 By Lori Alcala

CMS Security

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, cloud, CMS, content, content marketing, digital marketing, IT, marketing, security, white paper

CMS in the Cloud

July 7, 2020 By Lori Alcala

Adobe CMS cloud

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, cloud, cmswire, content, content marketing, digital marketing, IT, marketing, white paper

Best Practices in Content Management: IT Edition

June 25, 2020 By Lori Alcala

IT best practices in content management

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, content, content management, content marketing, digital marketing, enterprise content management, IT, marketing, white paper

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lori@lorialcala.com
415.710.9425
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