Lori S. Alcalá

B2B Tech Positioning, Messaging and Sales Enablement

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IT Expert’s Guide to AI and Content

June 20, 2024 By Lori Alcala

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, content, content marketing, digital marketing, IT, marketing, white paper

Mergers and Acquisitions Research Report

June 19, 2024 By Lori Alcala

Client: Escalent

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Filed Under: Marketing, Research Reports, Technology, Telecommunications, White Papers Tagged With: acquisition, merger, technology, telecommunications, white paper

CMO’s Guide to Next-Gen Brand Building

June 18, 2024 By Lori Alcala

CMO Guide

Client: Influitive

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Filed Under: eBooks, Marketing Tagged With: advocacy, advocate marketing, branding, CMO, influitive, marketing

Digital Experiences in Luxury Retail

June 17, 2024 By Lori Alcala

Luxury digital experiences white paper

Client: CoreMedia

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Filed Under: IT, Marketing, Retail, Technology, White Papers Tagged With: CMS, content management system, content marketing, CoreMedia, customer experience, digital experience, digital marketing, retail

Essential Goods Retail Report

June 12, 2024 By Lori Alcala

Retail world report

Client: Adobe / Right On Media

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Filed Under: Marketing, Research Reports, Retail, Technology, White Papers Tagged With: adobe, consumer behavior, customer experience, digital experience, digital marketing, personalization, retail, shopping, survey

Zendesk: Creating Global Online Experiences

June 9, 2024 By Lori Alcala

Zendesk case study

Client: InvisionApp

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Filed Under: Case Studies, IT, Marketing, Technology Tagged With: case study, design system, InvisionApp, Zendesk

HostGator: Game-Changing Design System

June 9, 2024 By Lori Alcala

HostGator case study

Client: InvisionApp

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Filed Under: Case Studies, IT, Marketing, Technology Tagged With: case study, design system, InvisionApp

Emerson: B2B Digital Experiences

June 9, 2024 By Lori Alcala

CoreMedia Emerson case study

Client: CoreMedia

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Filed Under: Case Studies, IT, Marketing, Technology Tagged With: B2B digital experience, case study, cloud, CMS, content management, content management system, CoreMedia, customer experience, digital experience platform

Cloud-Based Content Management

June 9, 2024 By Lori Alcala

CoreMedia MTV case study

Client: MTV / CoreMedia

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Filed Under: Case Studies, Home, IT, Marketing, Media & Entertainment, Technology Tagged With: case study, cloud, CMS, content management, content management system, CoreMedia, customer experience, digital experience platform, multimedia

Wellbeing in Higher Education

June 9, 2024 By Lori Alcala

Rethinking Wellbeing in Higher Ed title

Client: Salesforce / Right On Network

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Filed Under: eBooks, Education, IT, Marketing, Technology Tagged With: higher ed, higher education, mental health, online communities, Salesforce, wellbeing

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lori@lorialcala.com
415.710.9425
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