Lori S. Alcalá

B2B Saas Thought Leadership Writer

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  • Testimonials
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Emerson: B2B Digital Experiences

June 9, 2024 By Lori Alcala

CoreMedia Emerson case study

Client: CoreMedia

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Filed Under: Case Studies, IT, Marketing, Technology Tagged With: B2B digital experience, case study, cloud, CMS, content management, content management system, CoreMedia, customer experience, digital experience platform

MTV: Cloud-Based Content Management

June 9, 2024 By Lori Alcala

CoreMedia MTV case study

Client: CoreMedia

Download the case study

Filed Under: Case Studies, IT, Marketing, Media & Entertainment, Technology Tagged With: case study, cloud, CMS, content management, content management system, CoreMedia, customer experience, digital experience platform, multimedia

Wellbeing in Higher Education

June 9, 2024 By Lori Alcala

Rethinking Wellbeing in Higher Ed title

Client: Salesforce / Right On Network

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Filed Under: eBooks, Education, IT, Marketing, Technology Tagged With: higher ed, higher education, mental health, online communities, Salesforce, wellbeing

Stéphanie Salvadero

June 3, 2024 By Lori Alcala

Marketing Director, Escalent


Stephanie Salvadero

“Lori is my go-to freelance B2B content strategist and writer. Whether for a blog or a white paper, and no matter which industry group (automotive, consumer goods and retail, tech, or energy) I’m working with, I can count on Lori to work seamlessly with our experts on building a strong story, tailoring it to our target audience(s), highlighting our main messages, and delivering a well-written, insightful piece of B2B thought leadership.

Bringing a thoughtful, strategic approach to every project, she asks the right questions, pulls out impactful details, examples, stories, and recommendations from our SMEs, and weaves it all together into actionable content that hits the mark with our clients and prospects.

A consummate professional, she integrates seamlessly into every project no matter where it is in the process or how many people are involved. There is no subject or task she hasn’t knocked out of the park and she always meets or exceeds due dates.”

Multiple of us on my Marketing team continue to work with her when we need help developing B2B thought leadership content. You won’t be disappointed working with Lori!”

Filed Under: Testimonials

AI and Advertising

June 3, 2024 By Lori Alcala

An advertiser's guide to higher return on ad spend

Client: Adobe / Right On Network

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Filed Under: Marketing, Retail, Technology, White Papers Tagged With: adobe, advertising, AI, content, content marketing, digital advertising, digital marketing, email, financial services, programmatic advertising, white paper

Holiday Shopping & Travel Report

May 16, 2024 By Lori Alcala

holiday shopping and travel report

Client: Escalent

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Filed Under: Marketing, Research Reports, Retail, White Papers Tagged With: holidays, shopping, travel

Digital Resources and Core Curriculum

January 5, 2022 By Lori Alcala

Digital Resources McGraw Hill

Client: McGraw Hill / Achieve3000

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Created content strategy brief and developed white paper on proven strategies for supplemental instruction.

Filed Under: Education, White Papers Tagged With: digital resources, literacy, supplemental instruction

CMS Security

July 7, 2020 By Lori Alcala

CMS Security

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, cloud, CMS, content, content marketing, digital marketing, IT, marketing, security, white paper

CMS in the Cloud

July 7, 2020 By Lori Alcala

Adobe CMS cloud

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, cloud, cmswire, content, content marketing, digital marketing, IT, marketing, white paper

Best Practices in Content Management: IT Edition

June 25, 2020 By Lori Alcala

IT best practices in content management

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, content, content management, content marketing, digital marketing, enterprise content management, IT, marketing, white paper

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