Lori S. Alcalá

B2B Tech Positioning, Messaging and Sales Enablement

  • About
  • Portfolio
    • White Papers
    • Case Studies
    • Research Reports
  • Industries
    • Education
    • Finance
    • Healthcare
    • IT
    • Manufacturing
    • Marketing
    • Retail
    • Technology
    • Telecommunications
  • Testimonials

Advertising and Financial Services

June 21, 2024 By Lori Alcala

Advertising Financial Services white paper

Client: Adobe / Right On Network

Download the paper

Filed Under: Finance, Marketing, Technology, White Papers Tagged With: adobe, advertising, content, content marketing, digital advertising, digital marketing, financial services, programmatic advertising, white paper

The Domino Effect in Financial Services

June 5, 2024 By Lori Alcala

Domino Effect in Financial Services

Client: Adobe / Right On Network

Download the paper

Filed Under: Finance, Marketing, White Papers Tagged With: adobe, customer experience, employee experience, financial services, white paper

AI and Advertising

June 3, 2024 By Lori Alcala

An advertiser's guide to higher return on ad spend

Client: Adobe / Right On Network

Download the paper

Filed Under: Home, Marketing, Retail, Technology, White Papers Tagged With: adobe, advertising, AI, content, content marketing, digital advertising, digital marketing, email, financial services, programmatic advertising, white paper

Design Maturity: How FinServs Stack Up

June 1, 2021 By Lori Alcala

FinServ Design Maturity Analysis

Client: InVision

Download the guide

Filed Under: Finance, White Papers Tagged With: design, financial services, guide, InVision

Modernizing Your Financial Processes

May 22, 2020 By Lori Alcala

Client: Host Analytics / CMSWire

Download eBook

Filed Under: eBooks, Finance, Technology Tagged With: analytics, budgeting, eBook, enterprise performance management, financial services, technology

Let’s Talk

lori@lorialcala.com
415.710.9425
Why hire me?

  • Email
  • LinkedIn
  • Twitter

Copyright © 2026 Lori S. Alcalá · lori@lorialcala.com · 415.710.9425 · Log in