Lori S. Alcalá

B2B Saas Thought Leadership Writer

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Digital Customer Experience Survey

February 15, 2018 By Lori Alcala

CMSWire DX Survey 2017

Client: CMSWire / Jahia / IBM

Read online

Download the paper (developed with Jahia)

Download webinar slides (developed and co-hosted with IBM)

Filed Under: Marketing, Research Reports, Technology Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, marketing, survey report

Marketing Leadership Survey 2017

November 15, 2017 By Lori Alcala

Trackmaven Leadership Survey 2017

Client: TrackMaven

Download the paper

Filed Under: Marketing, Research Reports Tagged With: analytics, CMO, data, leadership, management, marketing, strategy, survey report, TrackMaven

Digital Customer Experience Survey 2016

November 15, 2016 By Lori Alcala

CMSWire DX Survey 2016

Client: CMSWire / Jahia

Read online

Download the paper

Download webinar slides

Filed Under: Marketing, Research Reports, Technology Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, jahia, survey report

Digital Experience Adoption Webinar

May 27, 2016 By Lori Alcala

webinar-best-practices-digital-adoption-oracle

Client: CMSWire / Oracle

I collaborated with Oracle to develop a presentation and co-host a webinar presenting survey findings for a digital experience adoption survey. I also co-developed the survey, analyzed results and wrote an accompanying white paper.

Download webinar slides

Download the paper

Filed Under: Marketing, Technology, Webinars Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, oracle, survey report, webinar

Digital Experience Survey Report

May 15, 2016 By Lori Alcala

Client: CMSWire / Oracle

Read online

Download the paper

Download webinar slides

Filed Under: Marketing, Research Reports, Technology Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, oracle, survey report

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415.710.9425
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