Lori S. Alcalá

B2B Saas Thought Leadership Writer

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Advanced TV Goes Prime Time

June 7, 2019 By Lori Alcala

TV Goes Prime Time

Client: Adobe / Write On Network

Read online

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Filed Under: Marketing, White Papers Tagged With: adobe, content, content marketing, digital marketing, white paper

Six Brands Set Their Content Free

April 15, 2018 By Lori Alcala

Client: Adobe / Write On Network

The benefits of a next-generation content platform and how six brands used content to deliver more powerful brand experiences.

Download the paper

Filed Under: Marketing, Retail, Technology, Telecommunications, White Papers Tagged With: adobe, content, content marketing, digital marketing, white paper

Seeing Content from Both Sides

April 14, 2018 By Lori Alcala

Seeing Content from both sides - Adobe

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, content, content marketing, digital marketing, IT, marketing, white paper

Tech Emails – DMP

April 2, 2018 By Lori Alcala

Adobe DMP email

Client: Adobe / Write On Network

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Filed Under: Marketing, Technology, Web/Email Tagged With: adobe, database management platform, digital marketing, dmp, email

Tech Landing Page – DMP

April 1, 2018 By Lori Alcala

Adobe landing page DMP

Client: Adobe / Write on Network

Download the landing page

Filed Under: Marketing, Technology, Web/Email Tagged With: adobe, analytics, data management, data management platform, dmp, landing page

Tech Landing Page – Advertising

March 20, 2018 By Lori Alcala

Adobe landing page

Client: Adobe / Write on Network

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Filed Under: Marketing, Technology, Web/Email Tagged With: adobe, advertising, demand side platform, dsp, landing page, web copy

Digital Customer Experience Survey

February 15, 2018 By Lori Alcala

CMSWire DX Survey 2017

Client: CMSWire / Jahia / IBM

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Download the paper (developed with Jahia)

Download webinar slides (developed and co-hosted with IBM)

Filed Under: Marketing, Survey Reports, Technology Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, marketing, survey report

Digital Customer Experience Investment

January 20, 2018 By Lori Alcala

DX Investment

Client: CMSWire / Phase2

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Filed Under: Marketing, Technology, White Papers Tagged With: cmswire, customer experience, digital customer experience, digital customer experience platform, digital experience, digital marketing, investment, IT, Phase2, ROI, white paper

Accelerating Digital Experiences

January 15, 2018 By Lori Alcala

Accelerating the Delivery of Digital Experiences

Client: CMSWire / Perfect Sense

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Filed Under: Marketing, Technology, White Papers Tagged With: cmswire, customer journey, digital customer experience, digital customer experience platform, digital experience, digital marketing, IT, marketing, perfect sense, white paper

Marketing Leadership Survey 2017

November 15, 2017 By Lori Alcala

Trackmaven Leadership Survey 2017

Client: TrackMaven

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Filed Under: Marketing, Survey Reports Tagged With: analytics, CMO, data, leadership, management, marketing, strategy, survey report, TrackMaven

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