Lori S. Alcalá

B2B Saas Thought Leadership Writer

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Behind Every Great Ad

November 15, 2017 By Lori Alcala

Client: Adobe / Write On Network

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Filed Under: Marketing, Technology, White Papers Tagged With: adobe, advertising, digital advertising, digital marketing, programmatic advertising, white paper

Finding Your North Star

November 2, 2017 By Lori Alcala

Finding your north star - Adobe

Client: Adobe / Write On Network

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Filed Under: Marketing, Technology, White Papers Tagged With: ABM, account-based marketing, adobe, digital marketing, marketing, white paper

Let ABM Be Your Guide

November 1, 2017 By Lori Alcala

Let ABM be your guide - Adobe

Client: Adobe / Write On Network

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Filed Under: Marketing, Technology, White Papers Tagged With: ABM, account-based marketing, adobe, digital marketing, marketing, sales, white paper

The Culture of Content

August 15, 2017 By Lori Alcala

Client: Adobe / Write On Network

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Filed Under: Marketing, Technology, White Papers Tagged With: adobe, content, content marketing, digital marketing, white paper

Digital Customer Experience Survey 2016

November 15, 2016 By Lori Alcala

CMSWire DX Survey 2016

Client: CMSWire / Jahia

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Filed Under: Marketing, Survey Reports, Technology Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, jahia, survey report

State of Digital Customer Experience Webinar

September 27, 2016 By Lori Alcala

webinar state of digital customer experience

Client: CMSWire / Jahia

I collaborated with Jahia to develop a presentation and co-host a webinar presenting survey findings for a digital experience survey. I also co-developed the survey, analyzed results and wrote an accompanying white paper.

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Filed Under: Marketing, Technology, Webinars Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, jahia, webinar

Account-Based Marketing and Advocacy

June 21, 2016 By Lori Alcala

ABM and Advocacy

Client: Influitive

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Filed Under: eBooks, Marketing Tagged With: ABM, account-based marketing, advocacy, advocate marketing, digital marketing, eBook, influitive, sales

Digital Experience Adoption Webinar

May 27, 2016 By Lori Alcala

webinar-best-practices-digital-adoption-oracle

Client: CMSWire / Oracle

I collaborated with Oracle to develop a presentation and co-host a webinar presenting survey findings for a digital experience adoption survey. I also co-developed the survey, analyzed results and wrote an accompanying white paper.

Download webinar slides

Download the paper

Filed Under: Marketing, Technology, Webinars Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, oracle, survey report, webinar

Digital Experience Survey Report

May 15, 2016 By Lori Alcala

Client: CMSWire / Oracle

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Download webinar slides

Filed Under: Marketing, Survey Reports, Technology Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, oracle, survey report

The Rise of the Customer Marketer

March 30, 2016 By Lori Alcala

Rise of the Customer Marketer

Client: Influitive

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Filed Under: eBooks, Marketing Tagged With: advocacy, advocate marketing, customer marketer, customer marketing, eBook, influitive

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lori@lorialcala.com
415.710.9425
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