Lori S. Alcalá

B2B Saas Thought Leadership Writer

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Tech Landing Page – DMP

April 1, 2018 By Lori Alcala

Adobe landing page DMP

Client: Adobe / Write on Network

Download the landing page

Filed Under: Marketing, Technology, Web/Email Tagged With: adobe, analytics, data management, data management platform, dmp, landing page

Tech Landing Page – Advertising

March 20, 2018 By Lori Alcala

Adobe landing page

Client: Adobe / Write on Network

Read online

Download the landing page

Filed Under: Marketing, Technology, Web/Email Tagged With: adobe, advertising, demand side platform, dsp, landing page, web copy

Digital Customer Experience Survey

February 15, 2018 By Lori Alcala

CMSWire DX Survey 2017

Client: CMSWire / Jahia / IBM

Read online

Download the paper (developed with Jahia)

Download webinar slides (developed and co-hosted with IBM)

Filed Under: Marketing, Survey Reports, Technology Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, marketing, survey report

Digital Customer Experience Investment

January 20, 2018 By Lori Alcala

DX Investment

Client: CMSWire / Phase2

Download the paper

Filed Under: Marketing, Technology, White Papers Tagged With: cmswire, customer experience, digital customer experience, digital customer experience platform, digital experience, digital marketing, investment, IT, Phase2, ROI, white paper

Accelerating Digital Experiences

January 15, 2018 By Lori Alcala

Accelerating the Delivery of Digital Experiences

Client: CMSWire / Perfect Sense

Read online

Download the paper

Filed Under: Marketing, Technology, White Papers Tagged With: cmswire, customer journey, digital customer experience, digital customer experience platform, digital experience, digital marketing, IT, marketing, perfect sense, white paper

Marketing Leadership Survey 2017

November 15, 2017 By Lori Alcala

Trackmaven Leadership Survey 2017

Client: TrackMaven

Read online

Download the paper

Filed Under: Marketing, Survey Reports Tagged With: analytics, CMO, data, leadership, management, marketing, strategy, survey report, TrackMaven

Behind Every Great Ad

November 15, 2017 By Lori Alcala

Client: Adobe / Write On Network

Download the paper

Filed Under: Marketing, Technology, White Papers Tagged With: adobe, advertising, digital advertising, digital marketing, programmatic advertising, white paper

Finding Your North Star

November 2, 2017 By Lori Alcala

Finding your north star - Adobe

Client: Adobe / Write On Network

Read online

Download the paper

Filed Under: Marketing, Technology, White Papers Tagged With: ABM, account-based marketing, adobe, digital marketing, marketing, white paper

Let ABM Be Your Guide

November 1, 2017 By Lori Alcala

Let ABM be your guide - Adobe

Client: Adobe / Write On Network

Download the paper

Filed Under: Marketing, Technology, White Papers Tagged With: ABM, account-based marketing, adobe, digital marketing, marketing, sales, white paper

The Culture of Content

August 15, 2017 By Lori Alcala

Client: Adobe / Write On Network

Read online

Download the paper

Filed Under: Marketing, Technology, White Papers Tagged With: adobe, content, content marketing, digital marketing, white paper

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Let’s Talk Content

lori@lorialcala.com
415.710.9425
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