Lori S. Alcalá

B2B Tech Positioning, Messaging and Sales Enablement

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Consistency Across Hybrid Cloud

May 20, 2026 By Lori Alcala

HPE AWS Hybrid Cloud eBook image

Client: HPE + AWS / Pearson & Co.

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Filed Under: eBooks, Home, IT, Technology Tagged With: AWS, cloud, HPE, hybrid cloud, infrastructure

TikTok and Modern Vehicle Buying

May 19, 2026 By Lori Alcala

TikTok Automotive Research Report

Client: TikTok / Escalent

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Filed Under: Home, Marketing, Research Reports Tagged With: automotive, research, TikTok

Enterprise IAM Automation Guide

September 1, 2025 By Lori Alcala

IAM Automation image

Client: Tines

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Filed Under: Home, IT, Technology, White Papers Tagged With: automation, cybersecurity, IAM, identity access management, security

Choosing the Right AI PC

October 6, 2024 By Lori Alcala

Choosing the Right AI PC

Client: Intel / Foundry

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Filed Under: Home, IT, Technology, White Papers Tagged With: AI, IT, PC

Cloud-Based Content Management

June 9, 2024 By Lori Alcala

CoreMedia MTV case study

Client: MTV / CoreMedia

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Filed Under: Case Studies, Home, IT, Marketing, Media & Entertainment, Technology Tagged With: case study, cloud, CMS, content management, content management system, CoreMedia, customer experience, digital experience platform, multimedia

AI and Advertising

June 3, 2024 By Lori Alcala

An advertiser's guide to higher return on ad spend

Client: Adobe / Right On Network

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Filed Under: Home, Marketing, Retail, Technology, White Papers Tagged With: adobe, advertising, AI, content, content marketing, digital advertising, digital marketing, email, financial services, programmatic advertising, white paper

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lori@lorialcala.com
415.710.9425
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