Lori S. Alcalá

B2B Tech Positioning, Messaging and Sales Enablement

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Digital Experience Adoption Webinar

May 27, 2016 By Lori Alcala

webinar-best-practices-digital-adoption-oracle

Client: CMSWire / Oracle

I collaborated with Oracle to develop a presentation and co-host a webinar presenting survey findings for a digital experience adoption survey. I also co-developed the survey, analyzed results and wrote an accompanying white paper.

Download webinar slides

Download the paper

Filed Under: Marketing, Technology, Webinars Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, oracle, survey report, webinar

Digital Experience Survey Report

May 15, 2016 By Lori Alcala

Client: CMSWire / Oracle

Read online

Download the paper

Download webinar slides

Filed Under: Marketing, Research Reports, Technology Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, oracle, survey report

The Rise of the Customer Marketer

March 30, 2016 By Lori Alcala

Rise of the Customer Marketer

Client: Influitive

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Download the eBook

Filed Under: eBooks, Marketing Tagged With: advocacy, advocate marketing, customer marketer, customer marketing, eBook, influitive

Level Up Your Advocate Marketing Game

February 28, 2016 By Lori Alcala

Level Up Your Advocate Marketing

Client: Influitive

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Download the eBook

Filed Under: eBooks, Marketing Tagged With: advocacy, advocate marketing, eBook, influitive, marketing

The Community Marketer’s Manifesto

February 15, 2016 By Lori Alcala

Community Marketer's Manifesto

Client: Influitive

Read online

Download the eBook

Filed Under: eBooks, Marketing Tagged With: advocate marketing, community manager, community marketer, customer community, digital marketing, influitive, marketing, online community

Content-Driven Experiences

June 15, 2015 By Lori Alcala

Content-Driven Experiences That Convert

Client: Adobe / CMSWire

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Download the paper

Filed Under: Marketing, White Papers Tagged With: adobe, analytics, cmswire, content, content marketing, customer experience, data, digital marketing, email, web, white paper

Content-Driven Experiences Webinar

June 15, 2015 By Lori Alcala

webinar-content-driven-experiences-adobe

Client: CMSWire / Adobe

I worked with Adobe to develop and co-present a webinar around content-driven experiences. We also collaborated to develop an associated white paper.

Download webinar slides

Download the paper

Filed Under: Marketing, Webinars Tagged With: adobe, analytics, cmswire, content, content marketing, customer experience, data, digital marketing, email, web, webinar

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lori@lorialcala.com
415.710.9425
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