Lori S. Alcalá

B2B Saas Thought Leadership Writer

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The Community Marketer’s Manifesto

February 15, 2016 By Lori Alcala

Community Marketer's Manifesto

Client: Influitive

Read online

Download the eBook

Filed Under: eBooks, Marketing Tagged With: advocate marketing, community manager, community marketer, customer community, digital marketing, influitive, marketing, online community

Standardized Testing Case Study

January 26, 2016 By Lori Alcala

Geary Elementary Case Study

Client: Achieve3000

Download the case study

Filed Under: Case Studies, Education Tagged With: Achieve3000, case study, differentiated instruction, education, online learning, reading instruction, student assessment

ELL Case Study

December 18, 2015 By Lori Alcala

Carver Elementary Case Study

Client: Achieve3000

Download the case study

Filed Under: Case Studies, Education Tagged With: Achieve3000, case study, differentiated instruction, ELL, English Language Learners, ESL, online learning, reading instruction

Student Assessment Case Study

November 20, 2015 By Lori Alcala

Bloomingdale Case Study

Client: Achieve3000

Download the case study

Filed Under: Case Studies, Education Tagged With: Achieve3000, case study, differentiated instruction, education, online learning, reading instruction, student assessment

Content-Driven Experiences

June 15, 2015 By Lori Alcala

Content-Driven Experiences That Convert

Client: Adobe / CMSWire

Read online

Download the paper

Filed Under: Marketing, White Papers Tagged With: adobe, analytics, cmswire, content, content marketing, customer experience, data, digital marketing, email, web, white paper

Content-Driven Experiences Webinar

June 15, 2015 By Lori Alcala

webinar-content-driven-experiences-adobe

Client: CMSWire / Adobe

I worked with Adobe to develop and co-present a webinar around content-driven experiences. We also collaborated to develop an associated white paper.

Download webinar slides

Download the paper

Filed Under: Marketing, Webinars Tagged With: adobe, analytics, cmswire, content, content marketing, customer experience, data, digital marketing, email, web, webinar

Noreen Seebacher

March 2, 2015 By Lori Alcala

Writer, Reporter, Editor

Noreen Seebacher

“Lori is the freelance writer every editor dreams of finding. She is a solid reporter — and innovative to boot. Experienced and professional, she can take an idea from conception to publication with minimal supervision.

Friendly and enthusiastic, she works well in our geographically dispersed virtual environment. I highly recommend Lori, though I say it with reservations: I’d rather not share this excellent performer.”

Filed Under: Testimonials

Lisa Dubernard

April 3, 2014 By Lori Alcala

Change Management & Learning Advisor


Lisa Dubernard

“What CAN’T this lady do?

I’ve known Lori for over a decade as I’ve held various positions in sales and marketing, and general consulting. She’s worked with me on many complex projects and she has never failed to make my project look amazing. A writer. A researcher. A marketer. A secret to success.

Lori will take hold of a tiny idea and run with it and come back with something right on target, every time and on time. She knows how to speak to any targeted audience like the professional that she is with her thorough researching and interviewing skills.

She has the knack to get just what you need from the client or interviewee. Her uncanny attention to detail has saved me countless hours. I would hire her in a snap. First class.”

Filed Under: Testimonials

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