Lori S. Alcalá

B2B Saas Thought Leadership Writer

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Marketing Leadership Survey 2017

November 15, 2017 By Lori Alcala

Trackmaven Leadership Survey 2017

Client: TrackMaven

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Filed Under: Marketing, Research Reports Tagged With: analytics, CMO, data, leadership, management, marketing, strategy, survey report, TrackMaven

Analytics and Literacy Case Study

February 25, 2016 By Lori Alcala

Client: Achieve3000

Read online

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Filed Under: Case Studies, Education Tagged With: Achieve3000, analytics, case study, data, differentiated instruction, education, literacy, online learning, reading instruction, student assessment

Content-Driven Experiences

June 15, 2015 By Lori Alcala

Content-Driven Experiences That Convert

Client: Adobe / CMSWire

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Filed Under: Marketing, White Papers Tagged With: adobe, analytics, cmswire, content, content marketing, customer experience, data, digital marketing, email, web, white paper

Content-Driven Experiences Webinar

June 15, 2015 By Lori Alcala

webinar-content-driven-experiences-adobe

Client: CMSWire / Adobe

I worked with Adobe to develop and co-present a webinar around content-driven experiences. We also collaborated to develop an associated white paper.

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Filed Under: Marketing, Webinars Tagged With: adobe, analytics, cmswire, content, content marketing, customer experience, data, digital marketing, email, web, webinar

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415.710.9425
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