Lori S. Alcalá

B2B Saas Thought Leadership Writer

  • About
  • Writing
  • Strategy
  • Portfolio
    • White Papers
    • Case Studies
    • Research Reports
  • Industries
    • Education
    • Finance
    • Healthcare
    • IT
    • Manufacturing
    • Marketing
    • Retail
    • Technology
    • Telecommunications
  • Testimonials
  • White Papers
  • Case Studies
  • Research Reports

Digital Experiences in Luxury Retail

June 17, 2024 By Lori Alcala

Luxury digital experiences white paper

Client: CoreMedia

Download the paper

Filed Under: IT, Marketing, Retail, Technology, White Papers Tagged With: CMS, content management system, content marketing, CoreMedia, customer experience, digital experience, digital marketing, retail

Essential Goods Retail Report

June 12, 2024 By Lori Alcala

Retail world report

Client: Adobe / Right On Media

Download the paper

Filed Under: Marketing, Research Reports, Retail, Technology, White Papers Tagged With: adobe, consumer behavior, customer experience, digital experience, digital marketing, personalization, retail, shopping, survey

Emerson: B2B Digital Experiences

June 9, 2024 By Lori Alcala

CoreMedia Emerson case study

Client: CoreMedia

Download the case study

Filed Under: Case Studies, IT, Marketing, Technology Tagged With: B2B digital experience, case study, cloud, CMS, content management, content management system, CoreMedia, customer experience, digital experience platform

MTV: Cloud-Based Content Management

June 9, 2024 By Lori Alcala

CoreMedia MTV case study

Client: CoreMedia

Download the case study

Filed Under: Case Studies, IT, Marketing, Media & Entertainment, Technology Tagged With: case study, cloud, CMS, content management, content management system, CoreMedia, customer experience, digital experience platform, multimedia

Digital Customer Experience Survey

February 15, 2018 By Lori Alcala

CMSWire DX Survey 2017

Client: CMSWire / Jahia / IBM

Read online

Download the paper (developed with Jahia)

Download webinar slides (developed and co-hosted with IBM)

Filed Under: Marketing, Research Reports, Technology Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, marketing, survey report

Digital Customer Experience Investment

January 20, 2018 By Lori Alcala

DX Investment

Client: CMSWire / Phase2

Download the paper

Filed Under: Marketing, Technology, White Papers Tagged With: cmswire, customer experience, digital customer experience, digital customer experience platform, digital experience, digital marketing, investment, IT, Phase2, ROI, white paper

Digital Customer Experience Survey 2016

November 15, 2016 By Lori Alcala

CMSWire DX Survey 2016

Client: CMSWire / Jahia

Read online

Download the paper

Download webinar slides

Filed Under: Marketing, Research Reports, Technology Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, jahia, survey report

State of Digital Customer Experience Webinar

September 27, 2016 By Lori Alcala

webinar state of digital customer experience

Client: CMSWire / Jahia

I collaborated with Jahia to develop a presentation and co-host a webinar presenting survey findings for a digital experience survey. I also co-developed the survey, analyzed results and wrote an accompanying white paper.

Download webinar slides

Download the paper

Filed Under: Marketing, Technology, Webinars Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, jahia, webinar

Digital Experience Adoption Webinar

May 27, 2016 By Lori Alcala

webinar-best-practices-digital-adoption-oracle

Client: CMSWire / Oracle

I collaborated with Oracle to develop a presentation and co-host a webinar presenting survey findings for a digital experience adoption survey. I also co-developed the survey, analyzed results and wrote an accompanying white paper.

Download webinar slides

Download the paper

Filed Under: Marketing, Technology, Webinars Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, oracle, survey report, webinar

Digital Experience Survey Report

May 15, 2016 By Lori Alcala

Client: CMSWire / Oracle

Read online

Download the paper

Download webinar slides

Filed Under: Marketing, Research Reports, Technology Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, oracle, survey report

  • 1
  • 2
  • Next Page »

Let’s Talk Content

[email protected]
415.710.9425
Why hire me?

  • Email
  • LinkedIn
  • Twitter

Copyright © 2025 Lori S. Alcalá · [email protected] · 415.710.9425 · Log in