Lori S. Alcalá

B2B Saas Thought Leadership Writer

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Digital Customer Experience Investment

January 20, 2018 By Lori Alcala

DX Investment

Client: CMSWire / Phase2

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Filed Under: Marketing, Technology, White Papers Tagged With: cmswire, customer experience, digital customer experience, digital customer experience platform, digital experience, digital marketing, investment, IT, Phase2, ROI, white paper

Accelerating Digital Experiences

January 15, 2018 By Lori Alcala

Accelerating the Delivery of Digital Experiences

Client: CMSWire / Perfect Sense

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Filed Under: Marketing, Technology, White Papers Tagged With: cmswire, customer journey, digital customer experience, digital customer experience platform, digital experience, digital marketing, IT, marketing, perfect sense, white paper

Behind Every Great Ad

November 15, 2017 By Lori Alcala

Client: Adobe / Right On Network

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Filed Under: Marketing, Technology, White Papers Tagged With: adobe, advertising, digital advertising, digital marketing, programmatic advertising, white paper

Finding Your North Star

November 2, 2017 By Lori Alcala

Finding your north star - Adobe

Client: Adobe / Right On Network

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Filed Under: Marketing, Technology, White Papers Tagged With: ABM, account-based marketing, adobe, digital marketing, marketing, white paper

Let ABM Be Your Guide

November 1, 2017 By Lori Alcala

Let ABM be your guide - Adobe

Client: Adobe / Right On Network

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Filed Under: Marketing, Technology, White Papers Tagged With: ABM, account-based marketing, adobe, digital marketing, marketing, sales, white paper

The Culture of Content

August 15, 2017 By Lori Alcala

Client: Adobe / Right On Network

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Filed Under: Marketing, Technology, White Papers Tagged With: adobe, content, content marketing, digital marketing, white paper

Nurses on Boards

January 11, 2017 By Lori Alcala

Nurses on Boards

Client: Capella University

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Filed Under: Healthcare, White Papers Tagged With: boards, capella university, healthcare, nurses, nurses on boards coalition, nursing

Content-Driven Experiences

June 15, 2015 By Lori Alcala

Content-Driven Experiences That Convert

Client: Adobe / CMSWire

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Filed Under: Marketing, White Papers Tagged With: adobe, analytics, cmswire, content, content marketing, customer experience, data, digital marketing, email, web, white paper

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