Lori S. Alcalá

B2B Tech Positioning, Messaging and Sales Enablement

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Holiday Shopping & Travel Report

May 16, 2024 By Lori Alcala

holiday shopping and travel report

Client: Escalent

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Filed Under: Marketing, Research Reports, Retail, White Papers Tagged With: holidays, shopping, travel

Foundational Literacy for Middle and High School Students

January 10, 2023 By Lori Alcala

Foundational Literacy

Client: McGraw Hill 

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Filed Under: Education, White Papers Tagged With: k-12, literacy, white paper

Digital Resources and Core Curriculum

January 5, 2022 By Lori Alcala

Digital Resources McGraw Hill

Client: McGraw Hill / Achieve3000

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Created content strategy brief and developed white paper on proven strategies for supplemental instruction.

Filed Under: Education, White Papers Tagged With: digital resources, literacy, supplemental instruction

Design Maturity: How FinServs Stack Up

June 1, 2021 By Lori Alcala

FinServ Design Maturity Analysis

Client: InVision

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Filed Under: Finance, White Papers Tagged With: design, financial services, guide, InVision

CMS Security

July 7, 2020 By Lori Alcala

CMS Security

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, cloud, CMS, content, content marketing, digital marketing, IT, marketing, security, white paper

CMS in the Cloud

July 7, 2020 By Lori Alcala

Adobe CMS cloud

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, cloud, cmswire, content, content marketing, digital marketing, IT, marketing, white paper

Best Practices in Content Management: IT Edition

June 25, 2020 By Lori Alcala

IT best practices in content management

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, content, content management, content marketing, digital marketing, enterprise content management, IT, marketing, white paper

CMS: Headless vs. Hybrid

June 24, 2020 By Lori Alcala

CMS headless hybrid

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, content, content marketing, digital marketing, headless CMS, hybrid CMS, IT, marketing, white paper

Success with 5G

May 22, 2020 By Lori Alcala

Client: Escalent

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Filed Under: Marketing, Research Reports, Technology, Telecommunications, White Papers Tagged With: 5G, mobile, technology, telecommunications, white paper

Advanced TV Goes Prime Time

June 7, 2019 By Lori Alcala

TV Goes Prime Time

Client: Adobe / Right On Network

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Filed Under: Marketing, White Papers Tagged With: adobe, content, content marketing, digital marketing, white paper

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lori@lorialcala.com
415.710.9425
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