Lori S. Alcalá

B2B Saas Thought Leadership Writer

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Choosing the Right AI PC

October 6, 2024 By Lori Alcala

Choosing the Right AI PC

Client: Foundry / Intel

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Filed Under: IT, Technology, White Papers Tagged With: AI, IT, PC

Brand Authenticity Research Report

June 22, 2024 By Lori Alcala

brand authenticity white paper

Client: Escalent

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Filed Under: Marketing, Research Reports, Retail, White Papers Tagged With: branding, marketing, retail, shopping

Advertising and Financial Services

June 21, 2024 By Lori Alcala

Advertising Financial Services white paper

Client: Adobe / Right On Network

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Filed Under: Finance, Marketing, Technology, White Papers Tagged With: adobe, advertising, content, content marketing, digital advertising, digital marketing, financial services, programmatic advertising, white paper

IT Expert’s Guide to AI and Content

June 20, 2024 By Lori Alcala

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, content, content marketing, digital marketing, IT, marketing, white paper

Mergers and Acquisitions Research Report

June 19, 2024 By Lori Alcala

Client: Escalent

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Filed Under: Marketing, Research Reports, Technology, Telecommunications, White Papers Tagged With: acquisition, merger, technology, telecommunications, white paper

Digital Experiences in Luxury Retail

June 17, 2024 By Lori Alcala

Luxury digital experiences white paper

Client: CoreMedia

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Filed Under: IT, Marketing, Retail, Technology, White Papers Tagged With: CMS, content management system, content marketing, CoreMedia, customer experience, digital experience, digital marketing, retail

Essential Goods Retail Report

June 12, 2024 By Lori Alcala

Retail world report

Client: Adobe / Right On Media

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Filed Under: Marketing, Research Reports, Retail, Technology, White Papers Tagged With: adobe, consumer behavior, customer experience, digital experience, digital marketing, personalization, retail, shopping, survey

AI and Advertising

June 3, 2024 By Lori Alcala

An advertiser's guide to higher return on ad spend

Client: Adobe / Right On Network

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Filed Under: Marketing, Retail, Technology, White Papers Tagged With: adobe, advertising, AI, content, content marketing, digital advertising, digital marketing, email, financial services, programmatic advertising, white paper

Holiday Shopping & Travel Report

May 16, 2024 By Lori Alcala

holiday shopping and travel report

Client: Escalent

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Filed Under: Marketing, Research Reports, Retail, White Papers Tagged With: holidays, shopping, travel

Digital Resources and Core Curriculum

January 5, 2022 By Lori Alcala

Digital Resources McGraw Hill

Client: McGraw Hill / Achieve3000

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Created content strategy brief and developed white paper on proven strategies for supplemental instruction.

Filed Under: Education, White Papers Tagged With: digital resources, literacy, supplemental instruction

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415.710.9425
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