Lori S. Alcalá

B2B Saas Thought Leadership Writer

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Advanced TV Goes Prime Time

June 7, 2019 By Lori Alcala

TV Goes Prime Time

Client: Adobe / Write On Network

Read online

Download the paper

Filed Under: Marketing, White Papers Tagged With: adobe, content, content marketing, digital marketing, white paper

Six Brands Set Their Content Free

April 15, 2018 By Lori Alcala

Client: Adobe / Write On Network

The benefits of a next-generation content platform and how six brands used content to deliver more powerful brand experiences.

Download the paper

Filed Under: Marketing, Retail, Technology, Telecommunications, White Papers Tagged With: adobe, content, content marketing, digital marketing, white paper

Seeing Content from Both Sides

April 14, 2018 By Lori Alcala

Seeing Content from both sides - Adobe

Client: Adobe / Write On Network

Read online

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, content, content marketing, digital marketing, IT, marketing, white paper

Tech Emails – DMP

April 2, 2018 By Lori Alcala

Adobe DMP email

Client: Adobe / Write On Network

Download the email

Filed Under: Marketing, Technology, Web/Email Tagged With: adobe, database management platform, digital marketing, dmp, email

Tech Landing Page – DMP

April 1, 2018 By Lori Alcala

Adobe landing page DMP

Client: Adobe / Write on Network

Download the landing page

Filed Under: Marketing, Technology, Web/Email Tagged With: adobe, analytics, data management, data management platform, dmp, landing page

Tech Landing Page – Advertising

March 20, 2018 By Lori Alcala

Adobe landing page

Client: Adobe / Write on Network

Read online

Download the landing page

Filed Under: Marketing, Technology, Web/Email Tagged With: adobe, advertising, demand side platform, dsp, landing page, web copy

3 Ways to Streamline Logistics

March 15, 2018 By Lori Alcala

Streamline Logistics

Client: Jaggaer

Read online

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Filed Under: Manufacturing, Procurement, White Papers Tagged With: delivery, distribution, jaggaer, logistics, shipping, sourcing, strategic sourcing, supply chain management, transportation, white paper

Digital Customer Experience Survey

February 15, 2018 By Lori Alcala

CMSWire DX Survey 2017

Client: CMSWire / Jahia / IBM

Read online

Download the paper (developed with Jahia)

Download webinar slides (developed and co-hosted with IBM)

Filed Under: Marketing, Survey Reports, Technology Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, marketing, survey report

Speeding Up Fulfillment

January 24, 2018 By Lori Alcala

Speeding Up Fulfillment

Client: Jaggaer

Read online

Download the white paper

Filed Under: Procurement, Retail, White Papers Tagged With: delivery, ecommerce, eprocurement, jaggaer, procurement, retail, shipping, sourcing, supply chain management, white paper

Digital Customer Experience Investment

January 20, 2018 By Lori Alcala

DX Investment

Client: CMSWire / Phase2

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Filed Under: Marketing, Technology, White Papers Tagged With: cmswire, customer experience, digital customer experience, digital customer experience platform, digital experience, digital marketing, investment, IT, Phase2, ROI, white paper

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Let’s Talk Content

lori@lorialcala.com
415.710.9425
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