Lori S. Alcalá

B2B Saas Thought Leadership Writer

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Emerson: B2B Digital Experiences

June 9, 2024 By Lori Alcala

CoreMedia Emerson case study

Client: CoreMedia

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Filed Under: Case Studies, IT, Marketing, Technology Tagged With: B2B digital experience, case study, cloud, CMS, content management, content management system, CoreMedia, customer experience, digital experience platform

MTV: Cloud-Based Content Management

June 9, 2024 By Lori Alcala

CoreMedia MTV case study

Client: CoreMedia

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Filed Under: Case Studies, IT, Marketing, Media & Entertainment, Technology Tagged With: case study, cloud, CMS, content management, content management system, CoreMedia, customer experience, digital experience platform, multimedia

Wellbeing in Higher Education

June 9, 2024 By Lori Alcala

Rethinking Wellbeing in Higher Ed title

Client: Salesforce / Right On Network

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Filed Under: eBooks, Education, IT, Marketing, Technology Tagged With: higher ed, higher education, mental health, online communities, Salesforce, wellbeing

AI and Advertising

June 3, 2024 By Lori Alcala

An advertiser's guide to higher return on ad spend

Client: Adobe / Right On Network

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Filed Under: Marketing, Retail, Technology, White Papers Tagged With: adobe, advertising, AI, content, content marketing, digital advertising, digital marketing, email, financial services, programmatic advertising, white paper

Holiday Shopping & Travel Report

May 16, 2024 By Lori Alcala

holiday shopping and travel report

Client: Escalent

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Filed Under: Marketing, Research Reports, Retail, White Papers Tagged With: holidays, shopping, travel

Digital Resources and Core Curriculum

January 5, 2022 By Lori Alcala

Digital Resources McGraw Hill

Client: McGraw Hill / Achieve3000

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Created content strategy brief and developed white paper on proven strategies for supplemental instruction.

Filed Under: Education, White Papers Tagged With: digital resources, literacy, supplemental instruction

CMS Security

July 7, 2020 By Lori Alcala

CMS Security

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, cloud, CMS, content, content marketing, digital marketing, IT, marketing, security, white paper

CMS in the Cloud

July 7, 2020 By Lori Alcala

Adobe CMS cloud

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, cloud, cmswire, content, content marketing, digital marketing, IT, marketing, white paper

Best Practices in Content Management: IT Edition

June 25, 2020 By Lori Alcala

IT best practices in content management

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, content, content management, content marketing, digital marketing, enterprise content management, IT, marketing, white paper

CMS: Headless vs. Hybrid

June 24, 2020 By Lori Alcala

CMS headless hybrid

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, content, content marketing, digital marketing, headless CMS, hybrid CMS, IT, marketing, white paper

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