Lori S. Alcalá

B2B Saas Thought Leadership Writer

  • About
  • Writing
  • Strategy
  • Portfolio
    • White Papers
    • Case Studies
    • Research Reports
  • Industries
    • Education
    • Finance
    • Healthcare
    • IT
    • Manufacturing
    • Marketing
    • Retail
    • Technology
    • Telecommunications
  • Testimonials
  • White Papers
  • Case Studies
  • Research Reports

Digital Customer Experience Survey

February 15, 2018 By Lori Alcala

CMSWire DX Survey 2017

Client: CMSWire / Jahia / IBM

Read online

Download the paper (developed with Jahia)

Download webinar slides (developed and co-hosted with IBM)

Filed Under: Marketing, Research Reports, Technology Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, marketing, survey report

Accelerating Digital Experiences

January 15, 2018 By Lori Alcala

Accelerating the Delivery of Digital Experiences

Client: CMSWire / Perfect Sense

Read online

Download the paper

Filed Under: Marketing, Technology, White Papers Tagged With: cmswire, customer journey, digital customer experience, digital customer experience platform, digital experience, digital marketing, IT, marketing, perfect sense, white paper

Marketing Leadership Survey 2017

November 15, 2017 By Lori Alcala

Trackmaven Leadership Survey 2017

Client: TrackMaven

Download the paper

Filed Under: Marketing, Research Reports Tagged With: analytics, CMO, data, leadership, management, marketing, strategy, survey report, TrackMaven

Finding Your North Star

November 2, 2017 By Lori Alcala

Finding your north star - Adobe

Client: Adobe / Right On Network

Download the paper

Filed Under: Marketing, Technology, White Papers Tagged With: ABM, account-based marketing, adobe, digital marketing, marketing, white paper

Let ABM Be Your Guide

November 1, 2017 By Lori Alcala

Let ABM be your guide - Adobe

Client: Adobe / Right On Network

Download the paper

Filed Under: Marketing, Technology, White Papers Tagged With: ABM, account-based marketing, adobe, digital marketing, marketing, sales, white paper

Level Up Your Advocate Marketing Game

February 28, 2016 By Lori Alcala

Level Up Your Advocate Marketing

Client: Influitive

Read online

Download the eBook

Filed Under: eBooks, Marketing Tagged With: advocacy, advocate marketing, eBook, influitive, marketing

The Community Marketer’s Manifesto

February 15, 2016 By Lori Alcala

Community Marketer's Manifesto

Client: Influitive

Read online

Download the eBook

Filed Under: eBooks, Marketing Tagged With: advocate marketing, community manager, community marketer, customer community, digital marketing, influitive, marketing, online community

  • « Previous Page
  • 1
  • 2

Let’s Talk Content

[email protected]
415.710.9425
Why hire me?

  • Email
  • LinkedIn
  • Twitter

Copyright © 2025 Lori S. Alcalá · [email protected] · 415.710.9425 · Log in