Lori S. Alcalá

B2B Saas Thought Leadership Writer

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Advertising and Financial Services

June 21, 2024 By Lori Alcala

Advertising Financial Services white paper

Client: Adobe / Right On Network

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Filed Under: Finance, Marketing, Technology, White Papers Tagged With: adobe, advertising, content, content marketing, digital advertising, digital marketing, financial services, programmatic advertising, white paper

IT Expert’s Guide to AI and Content

June 20, 2024 By Lori Alcala

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, content, content marketing, digital marketing, IT, marketing, white paper

Digital Experiences in Luxury Retail

June 17, 2024 By Lori Alcala

Luxury digital experiences white paper

Client: CoreMedia

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Filed Under: IT, Marketing, Retail, Technology, White Papers Tagged With: CMS, content management system, content marketing, CoreMedia, customer experience, digital experience, digital marketing, retail

AI and Advertising

June 3, 2024 By Lori Alcala

An advertiser's guide to higher return on ad spend

Client: Adobe / Right On Network

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Filed Under: Marketing, Retail, Technology, White Papers Tagged With: adobe, advertising, AI, content, content marketing, digital advertising, digital marketing, email, financial services, programmatic advertising, white paper

CMS Security

July 7, 2020 By Lori Alcala

CMS Security

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, cloud, CMS, content, content marketing, digital marketing, IT, marketing, security, white paper

CMS in the Cloud

July 7, 2020 By Lori Alcala

Adobe CMS cloud

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, cloud, cmswire, content, content marketing, digital marketing, IT, marketing, white paper

Best Practices in Content Management: IT Edition

June 25, 2020 By Lori Alcala

IT best practices in content management

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, content, content management, content marketing, digital marketing, enterprise content management, IT, marketing, white paper

CMS: Headless vs. Hybrid

June 24, 2020 By Lori Alcala

CMS headless hybrid

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, content, content marketing, digital marketing, headless CMS, hybrid CMS, IT, marketing, white paper

Building a Better Onboarding Experience

May 22, 2020 By Lori Alcala

Client: Adobe / Right On Network

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Filed Under: Audio Stories, IT, Marketing, Technology Tagged With: adobe, audio story, content, content marketing, digital marketing, marketing, podcast

Adobe Content Management Report

May 22, 2020 By Lori Alcala

Client: Adobe / Right On Network

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Filed Under: Audio Stories, IT, Marketing, Research Reports, Technology Tagged With: adobe, audio story, content, content marketing, digital marketing, marketing, podcast

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