Lori S. Alcalá

B2B Saas Thought Leadership Writer

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Advertising and Financial Services

June 21, 2024 By Lori Alcala

Advertising Financial Services white paper

Client: Adobe / Right On Network

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Filed Under: Finance, Marketing, Technology, White Papers Tagged With: adobe, advertising, content, content marketing, digital advertising, digital marketing, financial services, programmatic advertising, white paper

IT Expert’s Guide to AI and Content

June 20, 2024 By Lori Alcala

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, content, content marketing, digital marketing, IT, marketing, white paper

AI and Advertising

June 3, 2024 By Lori Alcala

An advertiser's guide to higher return on ad spend

Client: Adobe / Right On Network

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Filed Under: Marketing, Retail, Technology, White Papers Tagged With: adobe, advertising, AI, content, content marketing, digital advertising, digital marketing, email, financial services, programmatic advertising, white paper

CMS Security

July 7, 2020 By Lori Alcala

CMS Security

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, cloud, CMS, content, content marketing, digital marketing, IT, marketing, security, white paper

CMS in the Cloud

July 7, 2020 By Lori Alcala

Adobe CMS cloud

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, cloud, cmswire, content, content marketing, digital marketing, IT, marketing, white paper

Best Practices in Content Management: IT Edition

June 25, 2020 By Lori Alcala

IT best practices in content management

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, content, content management, content marketing, digital marketing, enterprise content management, IT, marketing, white paper

CMS: Headless vs. Hybrid

June 24, 2020 By Lori Alcala

CMS headless hybrid

Client: Adobe / Write On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, content, content marketing, digital marketing, headless CMS, hybrid CMS, IT, marketing, white paper

Building a Better Onboarding Experience

May 22, 2020 By Lori Alcala

Client: Adobe / Right On Network

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Filed Under: Audio Stories, IT, Marketing, Technology Tagged With: adobe, audio story, content, content marketing, digital marketing, marketing, podcast

Adobe Content Management Report

May 22, 2020 By Lori Alcala

Client: Adobe / Right On Network

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Filed Under: Audio Stories, IT, Marketing, Research Reports, Technology Tagged With: adobe, audio story, content, content marketing, digital marketing, marketing, podcast

Advanced TV Goes Prime Time

June 7, 2019 By Lori Alcala

TV Goes Prime Time

Client: Adobe / Right On Network

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Filed Under: Marketing, White Papers Tagged With: adobe, content, content marketing, digital marketing, white paper

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