Lori S. Alcalá

B2B Saas Thought Leadership Writer

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Advertising and Financial Services

June 21, 2024 By Lori Alcala

Advertising Financial Services white paper

Client: Adobe / Right On Network

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Filed Under: Finance, Marketing, Technology, White Papers Tagged With: adobe, advertising, content, content marketing, digital advertising, digital marketing, financial services, programmatic advertising, white paper

AI and Advertising

June 3, 2024 By Lori Alcala

An advertiser's guide to higher return on ad spend

Client: Adobe / Right On Network

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Filed Under: Marketing, Retail, Technology, White Papers Tagged With: adobe, advertising, AI, content, content marketing, digital advertising, digital marketing, email, financial services, programmatic advertising, white paper

Tech Landing Page – Advertising

March 20, 2018 By Lori Alcala

Adobe landing page

Client: Adobe / Right On Network

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Filed Under: Marketing, Technology, Web/Email Tagged With: adobe, advertising, demand side platform, dsp, landing page, web copy

Behind Every Great Ad

November 15, 2017 By Lori Alcala

Client: Adobe / Right On Network

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Filed Under: Marketing, Technology, White Papers Tagged With: adobe, advertising, digital advertising, digital marketing, programmatic advertising, white paper

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