Lori S. Alcalá

B2B Saas Thought Leadership Writer

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Brand Authenticity Research Report

June 22, 2024 By Lori Alcala

brand authenticity white paper

Client: Escalent

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Filed Under: Marketing, Research Reports, Retail, White Papers Tagged With: branding, marketing, retail, shopping

Digital Experiences in Luxury Retail

June 17, 2024 By Lori Alcala

Luxury digital experiences white paper

Client: CoreMedia

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Filed Under: IT, Marketing, Retail, Technology, White Papers Tagged With: CMS, content management system, content marketing, CoreMedia, customer experience, digital experience, digital marketing, retail

Essential Goods Retail Report

June 12, 2024 By Lori Alcala

Retail world report

Client: Adobe / Right On Media

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Filed Under: Marketing, Research Reports, Retail, Technology, White Papers Tagged With: adobe, consumer behavior, customer experience, digital experience, digital marketing, personalization, retail, shopping, survey

AI and Advertising

June 3, 2024 By Lori Alcala

An advertiser's guide to higher return on ad spend

Client: Adobe / Right On Network

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Filed Under: Marketing, Retail, Technology, White Papers Tagged With: adobe, advertising, AI, content, content marketing, digital advertising, digital marketing, email, financial services, programmatic advertising, white paper

Holiday Shopping & Travel Report

May 16, 2024 By Lori Alcala

holiday shopping and travel report

Client: Escalent

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Filed Under: Marketing, Research Reports, Retail, White Papers Tagged With: holidays, shopping, travel

Six Brands Set Their Content Free

April 15, 2018 By Lori Alcala

Client: Adobe / Right On Network

The benefits of a next-generation content platform and how six brands used content to deliver more powerful brand experiences.

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Filed Under: Marketing, Retail, Technology, Telecommunications, White Papers Tagged With: adobe, content, content marketing, digital marketing, white paper

Speeding Up Fulfillment

January 24, 2018 By Lori Alcala

Speeding Up Fulfillment

Client: Jaggaer

Read online

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Filed Under: Procurement, Retail, White Papers Tagged With: delivery, ecommerce, eprocurement, jaggaer, procurement, retail, shipping, sourcing, supply chain management, white paper

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415.710.9425
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