Lori S. Alcalá

B2B Saas Thought Leadership Writer

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CMO’s Guide to Next-Gen Brand Building

June 18, 2024 By Lori Alcala

CMO Guide

Client: Influitive

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Filed Under: eBooks, Marketing Tagged With: advocacy, advocate marketing, branding, CMO, influitive, marketing

Wellbeing in Higher Education

June 9, 2024 By Lori Alcala

Rethinking Wellbeing in Higher Ed title

Client: Salesforce / Right On Network

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Filed Under: eBooks, Education, IT, Marketing, Technology Tagged With: higher ed, higher education, mental health, online communities, Salesforce, wellbeing

Account-Based Marketing and Advocacy

June 21, 2016 By Lori Alcala

ABM and Advocacy

Client: Influitive

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Filed Under: eBooks, Marketing Tagged With: ABM, account-based marketing, advocacy, advocate marketing, digital marketing, eBook, influitive, sales

The Dirty Dozen K-12 Challenges

April 25, 2016 By Lori Alcala

dirty dozen itslearning

Client: itslearning

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Filed Under: eBooks, Education Tagged With: data analysis, education, itslearning, k-12, learning management system, lms, school, school district, standards mastery, student assessment

The Rise of the Customer Marketer

March 30, 2016 By Lori Alcala

Rise of the Customer Marketer

Client: Influitive

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Filed Under: eBooks, Marketing Tagged With: advocacy, advocate marketing, customer marketer, customer marketing, eBook, influitive

Help Center Search Implementation Checklist

March 25, 2016 By Lori Alcala

Help Center search

Client: Swiftype

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Filed Under: eBooks, Technology Tagged With: eBook, ecm, enterprise content management, help center, implementation, IT, knowledgebase, online search, search, swiftype

Implementing Search for Your Knowledge Base

March 21, 2016 By Lori Alcala

Knowledge base search

Client: Swiftype

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Filed Under: eBooks, Technology Tagged With: customer support, IT, knowledgebase, search, self-service, swiftype, web development

Level Up Your Advocate Marketing Game

February 28, 2016 By Lori Alcala

Level Up Your Advocate Marketing

Client: Influitive

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Filed Under: eBooks, Marketing Tagged With: advocacy, advocate marketing, eBook, influitive, marketing

The Community Marketer’s Manifesto

February 15, 2016 By Lori Alcala

Community Marketer's Manifesto

Client: Influitive

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Filed Under: eBooks, Marketing Tagged With: advocate marketing, community manager, community marketer, customer community, digital marketing, influitive, marketing, online community

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