Lori S. Alcalá

B2B Saas Thought Leadership Writer

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Adobe Content Management Report

May 22, 2020 By Lori Alcala

Client: Adobe / Right On Network

Listen online

Filed Under: Audio Stories, IT, Marketing, Research Reports, Technology Tagged With: adobe, audio story, content, content marketing, digital marketing, marketing, podcast

Advanced TV Goes Prime Time

June 7, 2019 By Lori Alcala

TV Goes Prime Time

Client: Adobe / Right On Network

Download the paper

Filed Under: Marketing, White Papers Tagged With: adobe, content, content marketing, digital marketing, white paper

Six Brands Set Their Content Free

April 15, 2018 By Lori Alcala

Client: Adobe / Right On Network

The benefits of a next-generation content platform and how six brands used content to deliver more powerful brand experiences.

Download the paper

Filed Under: Marketing, Retail, Technology, Telecommunications, White Papers Tagged With: adobe, content, content marketing, digital marketing, white paper

Seeing Content from Both Sides

April 14, 2018 By Lori Alcala

Seeing Content from both sides - Adobe

Client: Adobe / Right On Network

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Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, content, content marketing, digital marketing, IT, marketing, white paper

Tech Emails – DMP

April 2, 2018 By Lori Alcala

Adobe DMP email

Client: Adobe / Right On Network

Download the email

Filed Under: Marketing, Technology, Web/Email Tagged With: adobe, database management platform, digital marketing, dmp, email

Digital Customer Experience Survey

February 15, 2018 By Lori Alcala

CMSWire DX Survey 2017

Client: CMSWire / Jahia / IBM

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Download the paper (developed with Jahia)

Download webinar slides (developed and co-hosted with IBM)

Filed Under: Marketing, Research Reports, Technology Tagged With: cmswire, customer experience, digital customer experience, digital experience, digital marketing, IT, marketing, survey report

Digital Customer Experience Investment

January 20, 2018 By Lori Alcala

DX Investment

Client: CMSWire / Phase2

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Filed Under: Marketing, Technology, White Papers Tagged With: cmswire, customer experience, digital customer experience, digital customer experience platform, digital experience, digital marketing, investment, IT, Phase2, ROI, white paper

Accelerating Digital Experiences

January 15, 2018 By Lori Alcala

Accelerating the Delivery of Digital Experiences

Client: CMSWire / Perfect Sense

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Download the paper

Filed Under: Marketing, Technology, White Papers Tagged With: cmswire, customer journey, digital customer experience, digital customer experience platform, digital experience, digital marketing, IT, marketing, perfect sense, white paper

Behind Every Great Ad

November 15, 2017 By Lori Alcala

Client: Adobe / Right On Network

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Filed Under: Marketing, Technology, White Papers Tagged With: adobe, advertising, digital advertising, digital marketing, programmatic advertising, white paper

Finding Your North Star

November 2, 2017 By Lori Alcala

Finding your north star - Adobe

Client: Adobe / Right On Network

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Filed Under: Marketing, Technology, White Papers Tagged With: ABM, account-based marketing, adobe, digital marketing, marketing, white paper

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