Lori S. Alcalá

B2B Saas Thought Leadership Writer

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Seeing Content from Both Sides

April 14, 2018 By Lori Alcala

Seeing Content from both sides - Adobe

Client: Adobe / Write On Network

Read online

Download the paper

Filed Under: IT, Marketing, Technology, White Papers Tagged With: adobe, content, content marketing, digital marketing, IT, marketing, white paper

Tech Emails – DMP

April 2, 2018 By Lori Alcala

Adobe DMP email

Client: Adobe / Write On Network

Download the email

Filed Under: Marketing, Technology, Web/Email Tagged With: adobe, database management platform, digital marketing, dmp, email

Tech Landing Page – DMP

April 1, 2018 By Lori Alcala

Adobe landing page DMP

Client: Adobe / Write on Network

Download the landing page

Filed Under: Marketing, Technology, Web/Email Tagged With: adobe, analytics, data management, data management platform, dmp, landing page

Tech Landing Page – Advertising

March 20, 2018 By Lori Alcala

Adobe landing page

Client: Adobe / Write on Network

Read online

Download the landing page

Filed Under: Marketing, Technology, Web/Email Tagged With: adobe, advertising, demand side platform, dsp, landing page, web copy

Behind Every Great Ad

November 15, 2017 By Lori Alcala

Client: Adobe / Write On Network

Download the paper

Filed Under: Marketing, Technology, White Papers Tagged With: adobe, advertising, digital advertising, digital marketing, programmatic advertising, white paper

Finding Your North Star

November 2, 2017 By Lori Alcala

Finding your north star - Adobe

Client: Adobe / Write On Network

Read online

Download the paper

Filed Under: Marketing, Technology, White Papers Tagged With: ABM, account-based marketing, adobe, digital marketing, marketing, white paper

Let ABM Be Your Guide

November 1, 2017 By Lori Alcala

Let ABM be your guide - Adobe

Client: Adobe / Write On Network

Download the paper

Filed Under: Marketing, Technology, White Papers Tagged With: ABM, account-based marketing, adobe, digital marketing, marketing, sales, white paper

The Culture of Content

August 15, 2017 By Lori Alcala

Client: Adobe / Write On Network

Read online

Download the paper

Filed Under: Marketing, Technology, White Papers Tagged With: adobe, content, content marketing, digital marketing, white paper

Content-Driven Experiences

June 15, 2015 By Lori Alcala

Content-Driven Experiences That Convert

Client: Adobe / CMSWire

Read online

Download the paper

Filed Under: Marketing, White Papers Tagged With: adobe, analytics, cmswire, content, content marketing, customer experience, data, digital marketing, email, web, white paper

Content-Driven Experiences Webinar

June 15, 2015 By Lori Alcala

webinar-content-driven-experiences-adobe

Client: CMSWire / Adobe

I worked with Adobe to develop and co-present a webinar around content-driven experiences. We also collaborated to develop an associated white paper.

Download webinar slides

Download the paper

Filed Under: Marketing, Webinars Tagged With: adobe, analytics, cmswire, content, content marketing, customer experience, data, digital marketing, email, web, webinar

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Let’s Talk Content

lori@lorialcala.com
415.710.9425
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