Lori S. Alcalá

B2B Saas Thought Leadership Writer

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Kim Grob, MFA

September 3, 2016 By Lori Alcala

Founding Partner at Right On


Kim Grob

“Lori knows how to take complex ideas and make them sing. With her strategic mind and pitch-perfect writing, she has a keen ability to bring a human voice to any subject matter—whether she’s writing about marketing technology or academic medicine.

She’s a go-to writer on our team, not only for her true mastery of the craft, but also for her professionalism, her enthusiasm, and her egoless collaboration in the pursuit of excellent writing.”

Filed Under: Testimonials

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