B2B Content Writing
According to the Content Marketing Institute and MarketingProfs’ fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America report, the top three challenges faced by B2B marketers include:
- Lack of time (69% of respondents)
- Producing enough content (55% of respondents)
- Producing content that engages (47% of respondents)
If your company faces these same challenges, contact me to discuss your content needs.
With 20 years of experience writing and marketing in the education technology, nonprofit and healthcare industries, I have a deep understanding of how to connect with audiences in a variety of markets through:
- Feature articles (including ghostwriting)
- Blog posts (long- and short-form)
- Web content
- Web landing pages
- Case studies
- White papers
- Email nurturing campaigns
- Press releases
Having held positions in marketing communications, online community management, product management, product marketing, channel marketing and sales, I am an expert in breaking down complex, technical concepts into language easily understood by even the most non-technical readers.
With a strong focus on research, idea generation, writing for buyer personas, SEO, and a stickler for grammar and clean copy, I create strong content that positions businesses as trusted authorities in their industry and keeps clients coming back for more.
For samples of my work, visit my Portfolio page.
If you’re ready to talk about your needs for feature articles, case studies, blogs, white papers and other engaging content, e-mail me at firstname.lastname@example.org to schedule a free consultation.