20 Years of Industry Expertise + Top-Notch Writing Skills
i thought about this I’m a freelance B2B writer, marketer and content strategist. In early 2014, I left my 11.5 year career at a leading global education technology company and established my own freelance writing and consulting business to help companies like yours get the most from their marketing efforts.
I could go on and on about how I’m an award-winning feature writer, or how I have a combined 20 years of experience as a marketer and writer in corporate and nonprofit education, technology and healthcare fields. However, since I know you’re a busy B2B marketer (as am I), I’m going to give you the top four reasons why clients choose me for their B2B marketing needs.
1. I know business
More importantly I know your business and how to connect with your audiences (or soon will if you give me the chance). If your business doesn’t fit into my specialty areas mentioned above, give me a day and I’ll become an expert.
Twenty years in the corporate and nonprofit worlds has given me experience as a marketing communications professional, product marketer, product manager, sales person, product evangelist, channel marketer, online community manager, blog manager and intranet manager.
Working in all of these areas has made me a better writer, as I’m able to draw examples from my expertise to connect with like-minded audiences. Stronger connections result in increased engagement, higher conversions, and value galore for your business.
2. I know writing
I’m an award-winning feature writer in the nonprofit healthcare arena, and several education technology products for which I’ve written submissions have won industry awards, including:
- ActivStudio 3 K-12 lesson creation software: Tech & Learning Award of Excellence 2007
- ActivPrimary 3 early learner lesson creation software: Tech & Learning Award of Excellence 2007
With a strong focus on research, idea generation, writing for buyer personas, SEO, and a stickler for grammar and clean copy, I create strong content that positions businesses as trusted authorities in their industry and keeps clients coming back for more.
For samples of my work, visit my Portfolio page.
3. I create contagious content
Serving up shareable content to your site visitors is one of the foundations of successful content marketing. I can help you create entertaining, thought-provoking, valuable, easy-to-understand content that your audience will want to share with others.
This not only goes for external audiences, but internal, as well. If you’re rolling out an enterprise project and need staff support, I can help you develop a winning communication plan and the content to support it, including newsletters, microsites and other content deliverables. I’ve successfully rolled out enterprise systems and led other company initiatives requiring strategic communication to internal staff.
Examples of company-wide projects I’ve successfully led and managed communications for include rollouts of salesforce.com CRM and seProposals online proposal software, as well as intranet and channel partner portal restructure.
4. I’m the easiest writer you’ll ever work with
Why? I require very little direction, no handholding, and deliver 100% on-time, on-target, engaging, unique, thoroughly researched, error-free, just plain awesome content that gets results. All with unlimited revisions, because I believe that my job is not done until you are thrilled with the results.